A Message to Garcia was originally published as a filler without a title in the March 1899 issue of the Philistine magazine, but was quickly reprinted as a pamphlet and a book. It was wildly popular, selling over 40 million copies, and being translated into 37 languages. It also became a well-known allusion in American popular and business culture until the middle of the 20th century. According to language expert Charles Earle Funk, “to take a message to Garcia” was for years a popular American slang expression for taking initiative and is still used by many members of the military.